AAFP experienced higher attendance rates for live, virtual programs than they had in the last five years for their in-person workshops. Despite the costs associated with developing live and on-demand programs, AAFP still managed to earn a very healthy 70% profit margin. Plus, they continue to earn royalties from ongoing registrations for the on-demand programs that were created from the content captured during the live sessions. Lastly, the wider reach of the virtual events allowed AAFP to broaden their network by engaging professionals who have historically been unable to travel to attend in-person workshops.
Pivoting to live, virtual CE programs and creating an on-demand library of royalty-earning programs have been financial successes for AAFP. However, AAFP leadership felt something was missing: networking. As a result, AAFP decided to offer an annual conference event alongside a series of live, virtual CE programs offered through CONCEPT four times a year. This hybrid model has worked well to continue the mission of providing continuing education programming, increase overall revenues and profit margins for AAFP, and allow for in-person networking opportunities.
Additional Forensic Resources
Since its inception in 2009, CONCEPT has built a strong reputation by providing high-quality professional training to over 27,000 mental health professionals in 72 countries. With an extensive database of over 50,000 mental health professionals, CONCEPT offers over 1,000 hours of training content in forensic mental health which will be further expanded as it merges content with PAU course offerings. All training programs are based on the latest research and evidence-based practices, which enables participants to incorporate relevant, up-to-date information based on a solid scientific foundation into their practice. In addition to professional training, CONCEPT provides free resources to promote lifelong learning and to allow participants to stay at the top of their practice throughout their careers.